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A Spirited Adventure: Exploring Pursuit Spirits on Our Whiskey Row City Social™


Willett Pot Still Reserve Straight Bourbon Whiskey bottle

If you’ve ever wondered what happens when whiskey enthusiasts go from talking about bourbon to actually creating it, welcome to the world of Pursuit Spirits. It’s bold, creative, and rooted in a genuine love for whiskey.

 

Ryan Cecil and Kenny Coleman, creators of the Bourbon Pursuit podcast
Ryan Cecil and Kenny Coleman, creators of the Bourbon Pursuit podcast

From Podcast to Pour

The story begins with Ryan Cecil and Kenny Coleman, creators of the Bourbon Pursuit podcast. After years of interviews and deep conversations with industry experts, they decided to turn their knowledge into action and build their own whiskey brand. 

It’s a natural evolution—moving from discussing great whiskey to crafting it themselves.

 

The “Mad Scientist” Approach to Whiskey

What makes Pursuit Spirits stand out is its blending philosophy. Instead of relying on a single distillery or recipe, they:

  • Partner with multiple award-winning distilleries

  • Blend different mashbills, barrels, and aging styles

  • Combine whiskeys from different regions


The result is a distinctive product designed to highlight the best characteristics of each component. 

 

Built for Curious Drinkers

Pursuit Spirits positions itself for people who appreciate quality whiskey and are open to trying something new. The brand focuses on bold, layered flavors and innovative blends.


Their lineup includes:

  • Pursuit United blends

  • Barrel Proof Bourbon

  • Double Oak and Triple Batch expressions


Each product reflects their blending-first approach and commitment to experimentation.

 

More Than a Website—An Experience

The Pursuit Spirits site goes beyond product information. It highlights a full visitor experience in Louisville, Kentucky, including:

  • Tours and tastings

  • Interactive cocktail and education sessions

  • Opportunities to explore bourbon culture firsthand


It’s designed as a destination for both learning and enjoyment.

 

Why It Stands Out

Pursuit Spirits brings a different perspective to the whiskey world:

  • Created by podcast hosts with deep industry insight

  • Focused on blending instead of traditional single-source production

  • Built around curiosity, experimentation, and discovery


As the brand emphasizes, the goal is to create something unique rather than repeating the same familiar profiles. 

 

Final Thoughts

Pursuit Spirits offers a glimpse into a modern approach to whiskey—one that blends tradition with innovation. It invites visitors to explore, learn, and experience something new with every bottle. For those inspired to take their appreciation further, the Whiskey Row City Social from Pegasus Tours provides an engaging way to connect with bourbon culture in person, offering guided tastings, local history, and storytelling that complement the brand's spirit of exploration and discovery.

 


Want to visit Pursuit Spirits with us? Take our Pegasus Whiskey Row Social Tour™!




DID YOU KNOW?

Pegasus Tours offers both private and group bourbon tours! And they have special rates with The Galt House Hotel.

 

Note: This blog is for informational purposes only and does not represent any endorsement by Pegasus.



Pegasus is an Official Partner



Only Pegasus offers an unmatched blend of luxury and elegance in chauffeured & chartered services, personalized tours, and exclusive Kentucky Bourbon Trail's™ distillery experiences, all backed by 5-star reviews. We excel in providing top-tier transportation for distinguished events like Bourbon and Beyond, Kentucky Bourbon Festival, and Louder Than Life, ensuring a memorable journey every time.



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